When promoting your real estate business, it’s important to recognize all the resources available at your expense. One such option is an AI-powered design tool that you can easily access online. Through these platforms, you can promote your business across various social media sites with ease.

To help you get started, we’ve compiled a list of the top 5 available tools on the market. Here is a quick rundown of what you can get for each one:

1.  Buffer

Buffer is a social media marketing platform that’s useful for managing your content across various sites like Facebook and Instagram. Through its easy-to-use dashboard interface, you can easily track and schedule all of your posts simultaneously.

Key Features

●     Social Media Graphics

While Buffer is a great tool to use for posting content online, it does not have its own built-in graphics tool. Instead, you can connect it with other design platforms to integrate your design into your social media pages.

●     Enhance Designing

For simple editing of your social media posts, Buffer comes with basic editing tools that can help you adjust your content across different platforms. These features include options to crop, blur, mirror, and rotate your images among others.

●     Streamlining tasks

Buffer is a great tool to use if you are looking for a centralized means to review and distribute your content. Since it is mainly built for social media management, it can help save you time in terms of managing all your promotional material.

2.  Hootsuite

Hootsuite is another social media management tool that’s specifically built for larger businesses. Through its various subscription plans, users can take advantage of its built-in management tools that help with promoting your real estate business.

Key Features

●     Social Media Graphics

Similar to Buffer, Hootsuite does not come with its own graphic design tool. If you’re interested in designing your own marketing material, however, you can instead integrate Hootsuite with other designing applications that they are affiliated with.

●     Enhance Designing

For basic designing of posts, Hootsuite comes with a standard editing toolkit that you can access directly from the platform. Specifically, this includes tools such as adding filters, adjusting aspect ratios, and image rotation among others.

●     Streamlining tasks

As it is specifically designed to be used by larger teams, Hootsuite is an effective tool for streamlining tasks that involve social media management. In terms of creating designs, however, it is not the best option in the market.

3.  Later

Later is a social media marketing tool that’s specifically designed for Instagram. While it comes with the same features such as scheduling and analytics, it is more suited for small businesses who want to focus on Instagram as their main marketing platform.

Key Features

●     Social Media Graphics

While you cannot directly create and design your social media posts on Later, you can simply integrate it with other design applications. Through its Media Library feature, you can keep track of all your uploaded designs and schedule them for posting.

●     Enhance Designing

Similar to the other apps, Later comes with its own basic image editing tool where you can crop and add text or filters to your images.

●     Streamlining tasks

As it is specifically built to focus on Instagram marketing, Later cannot necessarily handle social media management across various platforms. This can make it difficult if your real estate business has different social media pages, but it can be effective if you only intend to focus on a select few like Instagram.

4.  Canva

Canva is a design tool where you can create a variety of content from posters to PowerPoint presentations. While it is still in its early stages, Canva also has a built-in social media management tool that specifically includes features like post-scheduling and engagement tracking.

Key Features

●     Social Media Graphics

Canva is a great option for those interested in creating social media graphics either from scratch or with the help of templates. The app has many built-in functionalities that are especially useful when creating your own promotional material.

●     Enhance Designing

Aside from its basic design toolkit which includes features like cropping and adding filters, Canva also comes with additional features such as stock photos and various font styles that you can adjust according to your needs.

●     Streamlining tasks

In terms of streamlining design tasks, Canva comes with various tools such as image and video editors that can help your team stay organized with your promotional content.

5.  PosterMyWall

PosterMyWall is an all-in-one marketing tool that’s great for designing your own social media graphics and managing them at the same time. With its thousands of free templates, you can easily create promotional material like a real estate flyer and post it on your social media pages with ease.

Key Features

●     Social Media Graphics

PosterMyWall is an effective tool to use when it comes to designing marketing material. With its built-in design tool, you can easily create your designs through various templates and add helpful elements like stock photos and even AI images.

●     Enhance Designing

Aside from the basic editing toolkit, PosterMyWall also comes with a variety of helpful editing software such as its AI background remover, AI subtitles, and AI voice for video content.

●     Streamlining tasks

When working on different designs, PosterMyWall provides easy accessibility for all the members of your team. It allows the option to edit designs simultaneously and also comes with a built-in dashboard where you and your team can track all the necessary marketing data.

Quick Breakdown of Features

To get a better insight into the different platforms and what they offer, here is a quick rundown of each app and what it can offer:

How to Choose the Right Design Tool for You?

If you’ve reviewed the functionalities of each app but are still confused about which one can work best for you, here are some scenarios that can help you make your decision:

Business Size

• Small to medium-sized: Canva, Buffer, Later, PosterMyWall
• Medium to large sized: Hootsuite

Goals

• All-in-one marketing platform: PosterMyWall
• Social media management only: Buffer and Hootsuite
• Instagram-focused marketing: Later
• Graphics editor: Canva and PosterMyWall

Budget

• Low: Buffer, Canva, and PosterMyWall
• Medium: Later
• High: Hootsuite

Maximize Your Real Estate Business Promotion Today

Now that you’ve reviewed all of the top 5 AI-powered design tools, you can check to see which one can work best for your real estate business. So, get started with those promotional materials today and have fun designing on your platform of choice!